NANA Agency: Decades of dedication and care for our elders

When we talk about elderly care in Serbia, one name stands out as a synonym for dedication, professionalism, and warmth - NANA Agency. The story of the NANA Agency is not just a story of a successful business but a mission, a vision, and a continuous desire to improve the quality of life for our oldest citizens.

A beginning with heart and vision

More than 16 years ago, at a time when the need for organized and professional elderly care was recognized but not adequately supported by the system, the idea for the NANA Agency was born. The driving force and visionary behind this initiative was Svetlana Vučković, the director whose empathy and understanding of the needs of the elderly were deeply rooted. Svetlana recognized not only the need for practical help but also for a human approach, respect, and dignity that every elderly person deserves.

NANA was founded with a clear goal: to provide comprehensive support to families and their loved ones, offering reliable and high-quality care in the comfort of their homes. From the very beginning, the focus was on creating a team of dedicated home attendants and caregivers whose work was marked not only by expertise but also by warmth, patience, and understanding.

Pioneering steps and setting standards

NANA Agency is not just another care agency; we are proud to say we were the first private licensed agency for elderly care in Serbia. This status was not just a formality; it signified our commitment to the highest standards, transparency, and professionalism. From day one, NANA worked to raise awareness about the importance of professional care and to demystify the process of finding reliable help.

NANA and the community: Free help across Serbia

In addition to our commercial services, the NANA Agency has always had a deep sense of social responsibility. Driven by the belief that elderly care is a broader social issue, we have actively collaborated with local governments, municipalities, and centers for social work across Serbia.

Through numerous projects and initiatives, we provided free help and support to the elderly in rural and less-developed areas, those who lacked the financial means or access to professional care. Through these collaborations, our home attendants reached the most remote villages, bringing not only help with household chores and personal hygiene but also a word of comfort, a smile, and the feeling of not being forgotten. It was an enriching experience for both our caregivers and our clients, building bridges of trust and solidarity.

Future with NANA Prime

Today, the NANA Agency proudly continues its mission, evolving and adapting to the needs of the modern era. All our experience, knowledge, and dedication are now woven into NANA Prime—a digital platform that will revolutionize how you find and provide care. NANA Prime is a natural step forward, allowing us to make our proven methodology and base of quality caregivers available to an even larger number of families, both in Serbia and in the diaspora.

The story of NANA is a story of lasting care, understanding, and dedication that spans decades. We believe that, through NANA Prime, we will continue to write new chapters of that story, bringing peace and security to homes across Europe.