NANA Prime at GITEX Europe 2026: When caring for our elders becomes a global conversation

We went there with a clear message: NANA Prime is a care coordination platform that connects families with a complete ecosystem of support - caregivers, nurses, doctors, and rehabilitation services - through AI-generated care plans, all in one place. We came back with far more than business cards. We came back with confirmation that the problem NANA Prime solves - how to organize elderly care in a human, accessible, and efficient way - is no longer a niche story. It's part of a much bigger conversation about how technology should serve people in the most sensitive moments of their lives.

Two days, dozens of conversations, one common thread

The schedule was intense - meetings lined up one after another, often with barely a moment to catch our breath. But that very density of conversations showed us something important: no matter which table we sat at, the people across from us recognized the problem NANA Prime addresses, regardless of whether they came from healthcare, insurance, logistics, or investment.

We talked with people in digital health about how AI can improve care coordination without losing the human touch that this work absolutely depends on. With consultants who work with healthcare systems across Europe, we discussed how models like ours can adapt to different markets - from Scandinavia to the Balkans and the DACH region. We also met with a representative of an investment fund dedicated to female founders and projects aligned with the UN Sustainable Development Goals, where the conversation naturally turned to why elderly care is one of the largest, and at the same time most overlooked, market opportunities today.

One particularly memorable meeting was with a senior vice president at DHL Germany - a conversation that opened up an entirely new perspective on how logistics and infrastructure could support the delivery of care and equipment to families who need it, especially in rural or harder-to-reach areas.

Why this matters for NANA Prime

Every conversation at GITEX confirmed something we've known from day one: the problem we're solving is universal. Families across Europe face the same challenge - how to organize quality, reliable, and affordable care for aging family members while balancing their own work and personal responsibilities. This is also why we estimate the unmet need for care in Europe at more than €141 billion - a number that speaks for itself.

What sets us apart is that NANA Prime doesn't just offer a matching platform - it's a true ecosystem where AI helps build care plans tailored to each family and each situation individually. That idea resonated genuinely at GITEX, precisely because it brings together two things that rarely go hand in hand in the tech world: advanced technology and a deeply human approach.

Pitching to an audience that understands the future

One of the most exciting moments was the speed pitch - just a few minutes to present NANA Prime to an audience of investors, innovators, and leaders from various industries. In those few minutes, we tried to get across the core of it: that caring for elderly family members shouldn't be a chaos of phone calls, paperwork, and uncertainty, but rather an organized, transparent process where families have clarity and support exactly when they need it most.

The reactions after the pitch, and the conversations that followed, confirmed that we're on the right path - and that the market is ready for the kind of solution we're building.

What we're carrying forward

GITEX Europe wasn't just an opportunity to present NANA Prime - it was a chance to listen, learn, and build new partnerships that will shape the company's next phase of growth. We're coming back from Berlin with new contacts, new ideas for collaboration, and, perhaps most importantly, renewed energy for what we're building.

Thank you to everyone who took the time to talk with us, share their experiences, and see the potential in what we're doing. This is just the beginning of the conversation - and we can't wait to see where it leads.

NANA Prime continues its mission to connect families with a complete care ecosystem, supported by artificial intelligence that makes a difference where it matters most - in the everyday lives of the people we love.